It started with many a lunch and dinner meeting, and many months later we are ready to take our show on the road. The Seven1 Group will have its “grand opening” soon.
For a new company, it is important to draw up a marketing campaign to get your name out on the streets. Since we are a web development and internet marketing company, it would make sense to “demo” our services through our “grand opening” campaign. We have some ideas, and Jodi is busy drawing up our plan as we speak. On thing is for certain, it will probably include the following:
- Twitter campaign – create an account and start getting followers. Not sure how we will use it – we recommend to clients that they should offer exclusive deals for Twitter followers. We may do that, or we may come up with something more creative. More to come.
- Facebook campaign – we will create a “group” and encourage our friends and family to follow us. We’ll keep track of our success here on the blog and let you know what is working. Our hope is that Facebook can work as a strong referral tool for us.
- Print campaign – people don’t think about marketing to friends and family, but this is actually a great way to get your name out. Send out a letter and business card to the people close to you. One thing our company specializes in is a personal url campaign. This involves creating a personal website for each recipient of a print or email marketing campaign. We’ll talk more on this in the future, but we believe this to be an exciting new way to market products.
- Link campaign – even if you have done a great job optimizing your site for search engine visibility (and if you haven’t, you need to!), you can’t ignore the importance of getting links out on the web that point back to your site. Managing a links campaign is critical to search engine optimization. Your search engine rankings are directly influenced by referrals from other sites.
So there is still a lot to do to get ready. We are actually juggling a few project proposals right now, so it would be great to have a few work examples to show off when we “pull back the curtain.”
