My partner Jodi and I had a great meeting with BRANDSWAG yesterday. It seems there might be some web development opportunites there – we’ll see.
BRANDSWAG provides several important services to its customers. A big part of what they do is using social networking to build your client base. Facebook, Twitter, LinkedIn – they are important tools in today’s digital age because they easily push information to customers. They enhance communication and build relationships. Good stuff.
Another part of what they do is establish “brand”, which is a more technical term for defining what is unique and marketable about your business.
The Seven1 Group is still in its infancy. We are defining ourselves and networking, networking, networking. I believe we are at a point now where our brand can finally come out. I was busy redesigning our website last night to match our brand: Professional, web smart, and an emphasis on web application development.
As it stands now, our website is geared more towards web design and marketing. That is part of what we do – but a brand is about marketing what we do *best*. And I truly believe our strength is in building robust web applications.
That’s how we got in the same room with Brandswag – they need what we do best.
So think about your brand, and make sure it is communicates your strengths to your potential customers.
